We spearheaded the digital marketing and brand management strategy for Baker’s Choice Nigeria, covering their full range of baking essentials, including icing sugar, CMC, gelatin, and more. Our work focused on managing social media content, updating website product pages, and driving influencer-led product seeding campaigns. To bring our vision to life, we collaborated with renowned digital creator bakers such as Sweet Indulgence by Bahkitha, Chacha Caakes and Confectionaries, Cake Surgeon, and
ABubakery Cake Studio. These partnerships showcased the versatility of Baker’s Choice
products through recipe videos, tutorials, and themed content that resonated with the baking
community.
Our approach amplified Baker's Choice’s online visibility, increased product awareness, and
solidified its position as a trusted go-to brand among bakers and confectioners across Nigeria.